MICHELLE HOGLAN
Michelle Hoglan is a digital marketing consultant and the founder of Michelle Hoglan, LLC, specializing in Google Business Profile optimization, local visibility strategy, and content planning for small businesses and mission-driven organizations.
With a background in digital marketing, project management, and strategic planning, Michelle helps clients turn their Google Business Profile into a powerful growth tool—one that builds trust, increases visibility in local search, and converts searches into real-world customers.
Her consulting services are designed to meet businesses where they are, whether they need:
- A one-time Google Business Profile setup and optimization
- Ongoing monthly monitoring and content support
- A strategic planning session to create a clear, actionable visibility roadmap
Michelle is known for her clear, organized, and practical approach. She simplifies what can feel overwhelming, helping business owners understand how their profile works, what matters most, and how to use it effectively as part of their overall marketing strategy.
She is also the founder of The Boob Report, a resource platform created from her personal experience as a breast cancer survivor. This work has shaped her consulting style—rooted in empathy, clarity, and purpose—while reinforcing her belief that access to the right information at the right time can truly make a difference.
Through Michelle Hoglan, LLC, she brings together strategy, structure, and heart to help businesses show up confidently online and connect with the people who need them most.
MY STORY
I was diagnosed with Stage Two Invasive Lobular Carcinoma Breast Cancer on September 12, 2016. It was devastating, something I thought would never happen to me. I started a Facebook Group to keep my friends and family updated on how I was doing, doctors appointments, surgeries, etc. To try and keep my sense of humor about everything I decided to name it The Boob Report! A couple of friends who were part of the group made the important decision to get mammograms and received a diagnosis after that my husband (aka Prince Charming) said “honey, you have to do something with this group!”. And to even further confirm that it was meant to be two friends and work colleagues prompted me to buy the domain name and as they say… the rest is history!
I know how difficult a time I had to find answers to my questions, there is so much information available but sorting through it all after receiving a diagnosis can be daunting. I am creating a “one-stop shop” for women to go to find information from Doctors, the best place to buy a bra after surgery, what helps with nausea after chemotherapy just name a few FAQ’s. I hope you find this website a useful resource!
Our mission is to provide the most honest up to date information for women who have been diagnosed with Breast Cancer. With a diagnosis comes confusion and fear, we strive to provide information, links to resources, and answers to questions to make the journey a little less stressful.
Our vision is to grow our services to be in every major city in the United States, a local resource to women for information, support and resources available to help them through their journey with breast cancer.
Channel 9 News
Breast cancer surviver starts The Boob Report.
Extraordinary Women Connect Podcast
Michelle Hoglan: Founder of the Boob Report
